Senior Digital Marketing Specialist

About ORANTS AI: ORANTS AI is a cutting-edge technology company at the forefront of AI and Big Data innovation. We specialize in developing advanced marketing and management platforms, leveraging data mining, data integration, and artificial intelligence to deliver efficient and impactful solutions for our corporate clients. We're a dynamic, remote-first team committed to fostering a collaborative and flexible work environment.

Salary: 10 - 18 LPA + Variable Location: Remote (India) Work Schedule: Flexible Working Hours

Are you a seasoned digital marketing professional with a passion for driving growth through innovative strategies? ORANTS AI is seeking a Senior Digital Marketing Specialist to lead our digital campaigns and elevate our brand presence. You'll be instrumental in shaping our online narrative, optimizing performance, and expanding our reach in the AI and Big Data landscape.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, content marketing, email marketing, and analytics.
• Lead and manage digital campaigns from ideation to execution, ensuring alignment with business objectives.
• Analyze market trends, competitor activities, and campaign performance to identify opportunities for optimization and growth.
• Collaborate with sales, product, and content teams to ensure consistent messaging and maximize impact.
• Implement and manage marketing automation tools and CRM systems.
• Provide strategic insights and recommendations based on data-driven analysis.

Requirements:

• 5+ years of experience in digital marketing, with a strong portfolio of successful campaigns.
• Proven expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficient in Google Analytics, Google Ads, social media analytics platforms, and marketing automation tools.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong communication and interpersonal skills.
• Self-motivated, highly organized, and able to work independently in a remote environment.